This campaign for Fujifilm reimagines disposable cameras for Gen Z by tapping into the unfiltered, spontaneous energy our parents captured effortlessly. Working alongside Lilly Bartleson, we developed a visual language that celebrates imperfection—blurry motion, candid moments, and playful ransom-note typography that feels torn from magazines and lived experience. The brand manifesto became our north star: "One shot, no filters, just a moment." We created a series of mixed-media executions combining film photography with hand-cut lettering, drawing from vibrant, pop-inspired color palettes that feel both retro and refreshing. The work lives as both digital content and environmental installations, transforming everyday photos into vintage inspiration for the next generation. It's about reclaiming the joy of photography before the age of endless retakes.