I developed a comprehensive brand book for a bagel company, creating clear visual guidelines to ensure consistency across all touchpoints. Drawing inspiration from the product itself, I established a warm, approachable color palette named after actual bagel varieties—from "Black Sesame" to "Plain Bagel"—making the brand feel authentic and memorable. I selected Optima Bold as the exclusive typeface for its clean, modern appeal and created strict logo usage rules to protect brand integrity. This project taught me how strategic design decisions and detailed documentation help businesses maintain a cohesive identity that truly connects with their audience.