I created a bold, unapologetic ad campaign for UNWELL that speaks directly to Gen Z with humor and self-awareness. Playing with the brand's edgy name, I developed concepts like "still unwell, just more hydrated" and "Congrats! You're the target market" that acknowledge the chaotic, honest reality of being young today. The dripping typography and vibrant product photography create a visual identity that's impossible to ignore—because boring hydration ads weren't going to cut it for this audience. This project taught me that the best advertising doesn't take itself too seriously and that sometimes being a little unwell is exactly what makes you relatable.